Demand still generally subdued in global longs market, all eyes on geopolitical developments

The supply and demand balance in the global long steel products market has become marginally worse for international business since June, although supply has started to react. Global crude steel production moved from an increase of 1.7 percent year on year in June to a decrease of 0.3 percent in July, with China’s crude steel output moving from an increase of 0.4 percent to a decrease of 3.6 percent in these respective months. However, global production in the January-July period was down only 0.6 percent year on year, which does not yet signal a meaningful rebalancing. The market situation in the coming period is extremely difficult to predict, particularly given the geopolitical developments affecting the Black Sea region and the Strait of Hormuz. International trade has become increasingly challenging. Demand remains generally subdued, while disruptions to supply and logistics are creating upward pressure on prices.

Energy costs rise significantly, overall environment increasingly inflationary

At the same time, energy costs have risen significantly. Natural gas prices in Europe and elsewhere remain at very high levels, with electricity prices following the same trend, while coal prices have also moved higher. Consequently, the overall environment has become increasingly inflationary. We, therefore, have an unusual combination of relatively weak demand and rising costs and supply-side pressures, which are creating considerable uncertainty and volatility in the international steel market.

China’s steel bar exports rise further, its real estate investments deteriorate

In the meantime, China’s real estate investments deteriorated from a decrease of 18.0 percent in the first half to a drop of 19.2 percent in the January-July period, with fixed-asset investments and infrastructure investments decreasing by bigger margins of 6.7 percent and 3.6 percent respectively in the January-July period, compared to respective declines of 5.7 percent and 2.4 percent in the first half. Steel exports from China in July remained above 10 million metric tons, with steel bar exports rising by 20.9 percent in July and by 12.3 percent in the January-July period. Together with the tighter EU and UK import quotas from July 1, this means a better balance inside protected markets but more displacement into the remaining open markets. The imbalance is being redistributed rather than resolved.

Higher costs begin to push EU prices upwards

Demand in the EU market remains weak, partly due to the summer season and the continued lack of activity in construction. A sudden increase in consumption is not currently foreseen, particularly as we move into the fourth quarter, which is traditionally a period of slowing activity. Nevertheless, sharply higher energy costs are now pushing mills’ prices upwards. Exceptionally low water levels on Europe’s major rivers have also increased transport costs for both mills and importers. Even in a weak demand environment, producers cannot continue absorbing these additional costs indefinitely. The current upward price movement is therefore mainly cost-driven rather than the result of any significant improvement in consumption.

US remains one of the clearer growth markets, but high interest rates still a major issue

The US is one of the clearer growth markets: domestic steel shipments increased by 5.3 percent in the first half of 2026, while steel demand is forecast to grow by 1.7 percent in the calendar year 2026, supported by infrastructure and technology-related investment. There is a gradual demand recovery in the US as well as strong infrastructure investment and continued AI investments. Meanwhile, imports are down 22 percent year-to-date. Supply in the US long steel market is moderately tight but has been moving toward a balance as of August. High interest rates are still a major issue for residential and commercial construction. However, rising domestic capacity and slowly recovering imports should gradually ease the supply pressure. Overall, the situation is better for US mills, but tougher for international suppliers. The US is going on its own path, at least until the results of the mid-term elections are announced. In the meantime, there are about 20 steel producers in the US announcing outages for September, October and November.

Global prices to remain driven by supply-side factors rather than by demand

From a pricing perspective, the main supportive factors are the prospect of reduced supply pressure from China, disruptions affecting trade in the Black Sea and the Strait of Hormuz, higher energy and production costs, and the increasingly restrictive trade measures being implemented in the US, the EU and the UK. Global production finally saw a slightly negative correction in July, indicating that mills are beginning to respond. In the EU, steel producers are announcing profits. Our expectation is that prices will remain under upward pressure during the next quarter driven primarily by the abovementioned factors rather than by a strong recovery in underlying demand.

Global steel demand foreseen to improve in 2027, but no broad recovery yet

On the demand side, the picture is less encouraging. Nevertheless, there is still meaningful demand in the Americas, while demand in most other regions appears broadly stable rather than deteriorating significantly. Looking at the global situation, India, Southeast Asia, Africa and select US construction segments offer the best opportunities for long steel products. According to market analysts, global steel demand is expected to improve further in 2027, supporting trade volumes and market confidence. These are positives for select markets and margins, but not yet evidence of a broad global demand recovery.

Ferrous scrap market still characterized by weakness

The ferrous scrap market is weak without much movement towards the upside as steel mills seek to avoid price hikes that would further constrict their margins.

Competition at reduced levels amid limited number of viable supply alternatives

Competition in the global long steel market is currently somewhat reduced, mainly because the number of competitive supply sources has become more limited. Trade restrictions, geopolitical disruptions, higher freight and energy costs, and difficulties in accessing certain markets have all reduced the number of viable supply alternatives.

Current market status very unstable, market highly sensitive to geopolitical developments

Under such circumstances, the current status of the market can be described as very unstable. The market will remain highly sensitive to geopolitical developments, particularly in the Black Sea and the Middle East.

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