Demand in the global long steel products market is either very low or there is no demand at all, depending on the region. Overall demand is less than real supply and possible supply increases. The demand for ferrous materials has also slowed down considerably as industrial outlooks have lost visibility. Energy cost uncertainty and the destruction of demand have led to order cancellations. Demand is not expected to improve in the coming months and therefore operating under current conditions is not sustainable for the steel industry. More closures will follow in the coming months especially for those who also suffer from the consequences of the war in Ukraine.

Chinese traders start to short the market

Customers are delaying purchase decisions while Chinese traders are shorting the market. Steel mills are in trouble and even those in Asia are entering the red zone. Energy prices have been softening thanks to the warm weather but may go through the roof again at any moment.

Private sector construction activity in EU almost completely dried up

Private sector construction activity has almost dried up completely in the EU market, which places small and medium-size cut and benders in real difficulty. Industrial and public projects are still available in good volumes, but everyone is fighting for them now and undercutting prices to an extent we saw at the beginning of the pandemic when some market participants believed prices would fall through the floor.

EU mills doing everything to maintain prices at certain levels

However, domestic mills in the EU are doing everything to maintain prices at a certain level and, even if they have reduced sales prices a lot in the last couple of weeks, their clear aim is “profit before volume”. The uncertain situation for mills in relation to gas and electricity bills remains unpredictable, which makes it difficult to push prices down. However, more pressure is coming from imports. Demand for construction, on the whole, is still good in Europe. At least in Germany, demand is still good despite the pressure on prices. Those who have full order books are in a good situation and can sit and wait if they have covered their needs.

US market outlook becomes more unknown and negative, mills still see record profits

In line with the general international market, the US market has also changed to a more unknown and negative outlook. With the expectation of raw material prices coming down, there is an expectation that all pricing will undergo a correction. With this expectation and the approach of the end of the year, most service centers are reluctant to replenish their inventories. The steady rise of interest rates also increases the expectation for a slowdown in the economy and in future construction, especially housing and commercial construction. Although all pre-financed projects are keeping demand high, the future is more uncertain, especially after the mid-term elections in early November. Unemployment is still very low, making it difficult to find qualified workers both at warehouses and ports. Ports are still very congested, making cargo movements even more difficult. Protectionism is on the rise even with this administration, with so many roadblocks at every step to discourage imports. In spite of all such negative developments, the US mills are still turning in record profits, even though the July-September quarter showed less earnings.

International market under pressure from very aggressive prices from Asia

In general, market prices are under pressure from Far East and Southeast Asian mills who are being very aggressive. The GCC countries are also offering very low prices which makes it impossible for Turkish producers to compete in the long products market. Even the Turkish market has become a battlefield for some exporting countries like Russia, India and China for some other products. The coming holiday season will probably make things worse. Turkey has been squeezed between low-priced semi-finished steel products and a stronger India than normal. In China, iron ore prices have fallen to two-year lows amid renewed fears of more Covid lock-downs.

Freight rates become more predictable – a positive development  

Freight rates are becoming more predictable, which may be considered as more good news for the market. Logistic costs are slowly moving towards “normal” but are still at high levels. At least the availability of vessels, barges and trucks is better now.

India still shows strong appetite for raw materials

Moreover, lower ferrous scrap flows have mitigated demand cuts to some extent. India has also had a strong appetite for raw materials for some time and this is expected to also continue well into 2023.

Competition still very high, except for US and EU which remain protected

There are still different global markets from the point of view of competition. The US and the EU are protected and not part of the competition in the global market. Competition is very high elsewhere, particularly in the Middle Eastern and Far Eastern markets. China has been more and more aggressive lately and offers of semi-finished products out of the Gulf region are very competitive. Freight rates are the only factor limiting competition in faraway markets.

Current market situation and next quarter outlook both unstable and negative

Under such circumstances, the current situation in the global long products market may be described as unstable, while more negative news continues to come from Russia’s war in Ukraine. The outlook for the next quarter is also unstable and negative. The January-March period may be worse than the height of the pandemic, driven by lower prices in Asia and continuing impacts from the ongoing war in Ukraine.

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At the opening of the conference, Murat Cebecioglu, chairman of IREPAS, emphasized that the situation in the global long steel products market is deteriorating as we have entered a rising-cost business cycle, adding that the situation is dramatic and huge uncertainty lies ahead.

The IREPAS chairman said the current crisis is a once-in-a-generation event with mills and consumers facing an unprecedented increase in energy prices, particularly in the EU, but also almost everywhere else. In addition to the energy crisis, there is also a logistics crisis, he said, adding that production cuts are expected soon, which will balance the drop in demand caused by higher interest rates and costs, as well as by shortages of many items.

On the last day of the conference, producers of long steel products, as well as traders and raw material suppliers, shared the conclusions reached at their special committee meetings regarding the current situation in the markets with the general participants at the event.

Raw Material Suppliers at IREPAS: Lower scrap demand prevails in market, except in South Asia

Jens Björkman, the chairman of the raw material suppliers committee, summarized the committee meeting findings stating that energy prices, especially in the EU, were the main topic of the conference. He added that during summer and autumn all-time record high levels were recorded for natural gas and electricity prices. The committee chairman indicated that interest rates have been hiked to tame inflation, pushing the US dollar to an all-time high against other currencies.

Commenting on scrap demand, Mr. Björkman said that US scrap demand had slowed down and that mills there are running at slightly lower capacities, pressuring scrap and iron ore prices, adding that supply of new production scrap which was previously in good shape has been slower. Also, for China, he noted that, despite a significant stimulus, demand for steel and raw materials has been weakening, with the outlook remaining negative. Scrap demand is significantly lower in some parts of the EU, and this has been offset by Southeast Asian demand where energy problems are not so severe. Also, logistics are another issue for the EU market given the all-time low water levels on the Rhine River, as Europe’s river system is an important part of the EU’s scrap exports.

According to the chairman of the IREPAS raw material suppliers committee, the demand situation in Turkey, which has also been struggling with high energy prices, is under pressure from alternatives to scrap such as semi-finished products, which it has been possible to get at lower price levels. Mr. Björkman explained that Turkey is not only buying Russian billet, but also ex-Asia billet, and that the pressure coming from cheaper billet is affecting Turkish mills’ ability to buy scrap. He added that, thanks to the alternative destinations for scrap such as some Asian countries, the pressure on prices in the market which Turkey was able to exert has been mitigated, though these alternative destinations are not likely to become permanent markets, and so Turkey will maintain its role in setting a benchmark in the international scrap market.

Regarding the possibility of a ban on scrap exports by the EU, Björkman said that it is becoming a likelihood and that any potential ban seemed to be targeting non-OECD countries at first, but now OECD countries seem likely to be included as well. The European Parliament will vote on a ban on November 17 and it could come into force in 2026. He added that the scrap tonnage recycled in the EU is too large; even if a few million tons will likely remain in the EU, the rest will need to find other markets.

Traders at IREPAS: Trade routes are changing due to both war and energy crisis

F. D. Baysal, chairman of the traders committee, commented on the changing trade routes for Russian steel after the start of the war in Ukraine, indicating that Russian steel is mostly going to China, Egypt, Taiwan and Turkey, and “to our surprise 3.5 million mt of Russian slab is still going to the EU, to the mills that are Russian-owned”, he added. He went on to talk about energy prices, another topic of heated discussion throughout the conference, pointing out that the EU is affected the most, but even within the EU not every country is affected to the same extent.

According to Mr. Baysal, in Germany the cost of energy stands at $470/MWh, while it is at $200/MWh in Spain, which is similar to Turkey. Although energy prices have risen worldwide, there are countries with serious advantages like the US, an exporter of gas, GCC countries, and also China, since they are getting Russian gas, as he reminded participants.

The committee chairman said that the traders committee does not expect a lot of changes in the EU policy regarding steel import quotas for Turkey, “I don’t think EU mills will allow that,” he added. Mr. Baysal indicated that some suppliers such as North African countries and the UAE are now exporting to the EU and will eventually gain some market share in the region. He stated that the markets for Turkey are limited, Turkish supplies are mainly taken by countries that are not as much affected by the energy crisis like China or India. Apart from this, access to the US market is limited due to Section 232 and to the EU because of the quota.

Regarding steel imports into the US, Baysal said he does not expect a huge increase in imports, as there is not a strong increase in demand, while he added that there are countries that are exempt from Section 232 like Mexico, Canada and the EU, though  EU has a disadvantage in terms of energy.

Answering a question on semi-finished steel imports from Southeast Asia to Turkey and Europe, the traders committee chairman said that he does not think it is going to be permanent, as, when energy costs go back to normal, the EU will buy from its traditional sources. However, he admitted that North African countries such as Egypt and Algeria or GCC countries such as the UAE will gain some market share in the EU and may be able to hold on to it.

Producers at IREPAS: Energy prices and inflation put pressure on production

Murat Cebecioglu, the chairman of IREPAS and of the IREPAS producers committee, informed the participants about the situation in certain countries, stating that many countries have been negatively affected by inflation rates, energy prices and declining steel production, while the US market remains stable, with its imports going down, an increase expected in its rebar consumption amid new infrastructure projects, and more capacity coming from domestic micro mills. He also noted that, in some other countries such as Qatar and Kuwait, the situation seems a bit better with some infrastructure projects planned.

Commenting on declining steel production, Mr. Cebecioglu said production cuts are already seen which will probably balance the drop in demand, though huge uncertainty remains for the next few quarters, also fueled by some political issues, adding that doing business will be extremely difficult not only in the EU, but elsewhere also.

He went on to say that for Turkey energy costs are the main issue causing a reduction in production and uncertainty is not helping mills to make long-term plans.Regarding Turkey’s sales prospects, “Right after the start of the war, Turkey was able to sell huge quantities to the EU, but now the EU has found other sources that are not included in its quota system,” the committee chairman noted. He underlined that, today, with Asian countries such as Malaysia and Indonesia selling to the EU with CFR prices which are lower than Turkey’s FOB prices, “there is no way Turkey can compete”.

Answering a question regarding the disturbance caused in the markets by Russian supplies, Cebecioglu commented that, from 2024, Russian slab and billet will be banned in the EU and Canada’s announcement that it will sanction any imported steel produced from Russian material causes hesitation to use Russian material. He added that Russian exports are disturbing prices in many markets and producers globally are suffering, with only limited markets remaining for sales opportunities.

The situation in the global long steel products market is deteriorating as we have entered a rising-cost business cycle. Inventories are lasting a lot longer than expected due to the lack of demand in the market. The situation is dramatic, to say the least, and huge uncertainty lies ahead in the coming month.

Europe and rest of the world seem to be two different planets

Europe and the rest of the world seem to be two different planets as regards the steel market. European steel mills and consumers face an unprecedented increase in energy prices. In addition to the energy crisis, there is also a logistics crisis. Logistics problems in the EU are bigger than ever. Cargoes cannot be moved due to several issues like dry rivers since June, the lack of truck drivers, etc.

Output cuts in EU expected to balance drop in demand, then mills to hike prices

Everyone expected the so-called “post-holiday price increase” in the European market, but it seems this year will be different. Prices in the EU are high and increasing due to the current geopolitical situation, and production cuts are expected soon. Such production cuts will balance the drop in demand due to higher interest rates and costs, as well as shortages of many items. Then we will expect significant price increases by all EU mills.

Dollar-euro rate makes imports more expensive in EU, energy costs a major issue

Insufficient quotas are not helping to get prices down in the EU and so inflation continues to increase. On top of all these factors, the US dollar-euro exchange rate makes imports more expensive. Availability and costs of energy will be a major issue in the EU and may be a big obstacle for the regional manufacturing industry.

Serious congestion hinders imports at almost all US ports, exacerbated by labor shortages

In the US, demand and supply have not changed much lately. However, competition from imports has become thinner. Imports must deal with serious congestion problems at almost all US ports. In some cases, it takes months to deliver discharged cargoes.  Meanwhile, cargoes get damaged due to constant relocation at ports due to limited space. Decreasing domestic prices along with the disadvantages of Section 232 do not help either. Labor shortages add to all these problems, if not being the cause of some. It is hard to find employees, from truck drivers to office managers, as most prefer to work from home or not at all.

Turkish mills under pressure from hike in energy prices, cheap ex-Russia imports

With the recent hike in power and gas prices in Turkey, the cost of manufacturing there has increased by $40/mt meaning mills will have to pay this amount from their own pocket for all orders booked for September, which was not included in calculations when orders were placed. Inflation will continue to be at current levels because of manufacturing-cost increases. Of course, the other problem for Turkish mills is that offers from Russia are around $100/mt less regardless of the product offered.

At least raw material prices have finally stabilized, for now

Raw material prices have finally stabilized, even if only for a short time. There are still margins in some areas and long product prices are higher than prices of flat products in some markets, which proves that either supply is restricted or demand is good.

More closures anticipated in Europe and elsewhere

However, in general, there are no expectations of price increases until supply meets demand, which may happen towards the end of the year. European steel producers have announced closure after closure. More announcements of closures will escalate in Europe and elsewhere. Obviously, this will raise prices and make importing more interesting on paper, though it remains to be seen whether it is worth the risk because larger closures of other economic activities could be observed as the winter approaches.

EU mills expected to import more semis, Russian exports to remain disruptive worldwide

European mills may import slabs and billets made in countries that are not so affected by the energy crisis in Europe. The question is whether these imports will be allowed in without quotas. But one thing looks certain: Russian exports will disturb prices and harm many producers around the world, especially Turkish mills. Most producers worldwide are suffering from limited market access and high levels of competition, especially from Russia which is searching for any possible new markets, with the price being more or less irrelevant.

Current crisis is a once-in-a-generation event, market is unstable and fluctuating

Under all the above circumstances, the market can be described as unstable and fluctuating. This current crisis is a once-in-a-generation event, and the result of wrong policies in the past, inflation, and customers’ expectations of a recession. However bleak the situation looks now in Europe, the steep drop in demand for gas, the fact that gas storage facilities are now 90 percent full, and the measures that the EU has just announced will hopefully curtail the crisis.

Bleaker and unpredictable outlook for the next quarter

The outlook for the next quarter looks bleaker and is unpredictable. There is huge uncertainty on what October and November will bring for the global long products market. It seems these months will be extremely difficult and December and January could be worse. That said, shutdowns are spreading and the supply-demand equilibrium may be achieved sooner than expected.

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