There were 123 representatives from 49 different producers among the 406 registered delegates from a total of 56 different countries. There were also 79 registrations representing 41 different raw material suppliers.

At the opening of the conference, Murat Cebecioglu, chairman of IREPAS, said that demand is still very weak in the global longs market and the situation remains difficult as mills are cutting back on production and protectionist measures are continuing full speed ahead, while China and other countries in Asia are exporting a lot, putting pressure on prices.

The IREPAS chairman added that there is very severe competition in the market, and every producer is fighting with its last penny in order to keep operating.

On the last day of the conference, producers of long steel products, as well as traders and raw material suppliers, shared the conclusions reached at their special committee meetings regarding the current situation in the markets with the general participants at the event.

Raw Material Suppliers at IREPAS: Global trade conditions are “devastating” due to uncertainty

Jens Björkman, the chairman of the raw material suppliers committee, said that, in the recent period, global trade conditions have been extremely difficult, describing the situation as “devastating” amid the current uncertainty. Pointing out that trade barriers and uncertainties continue to weigh heavily on the market, particularly with the US tariffs forcing some countries to find alternative destinations, he added that this shift has created pressure on other markets, including Turkey. Regarding the protectionism in the market, he stated that there are rumors that the EU will impose some duties on Asian materials due to the huge inflows of cheaper steel from the region. Meanwhile, noting that China, which is the main exporter of cheap steel, has signaled plans to reduce steel production and exports in 2025 and 2026, albeit the actual outcome remains uncertain, he said that, in the longer term, larger investments in EAF-based production are expected, supported by stable electricity supply and growing domestic scrap availability. China has also announced a cut of about 90 million metric tons in its steel production in 2025.

Highlighting that the planned green transition in the steel industry is increasingly being questioned, with many investments being cancelled and projects being delayed, Mr. Björkman stated that the EU’s move toward electric furnace-based production has now been postponed by at least three to four years. He underlined that, if carbon emission trading in Europe and the related pricing system are fully implemented, emission reduction technologies will need to be installed more widely. However, he said that, instead of hydrogen-based DRI, natural gas could be used in the short term. In addition, the raw materials committee chairman said EU waste shipment regulations treating scrap as waste will create more bureaucracy, especially for non-OECD countries needing formal approvals to buy European scrap, while OECD trade remains unaffected. Regarding the concerns over domestic scrap oversupply, he stated that Europe already faces excess supply overall, but certain grades like clean automotive scrap could face shortages. This imbalance, he explained, is why EU steel producers push to keep scrap within Europe.

Looking at Turkey, Björkman noted that the recent increase in freight costs has become a burden for suppliers, leading prices to increase slightly in Turkey, though how long this situation will last remains difficult to predict. Regarding the changes in Turkey’s inward processing regime, the committee chairman stated that Turkish mills, who are already struggling amid high costs, may become less competitive in the short term as scrap prices may increase slightly, leading the mills to reduce production.

Meanwhile, stating that raw material demand in the GCC market is expected to focus more on DRI/HBI, which remains limited in supply, he emphasized that larger volumes will be needed in Europe to support flat steel production and the green transition, though a mix of DRI/HBI and scrap is likely to be used.

Traders at IREPAS: Protectionist measures will continue for foreseeable future

F.D. Baysal, the chairman of the traders committee, said that China’s exports have increased at a much higher pace than its production. He stated that there are no expectations for production cuts in China and that its domestic stock levels remain at normal levels. In response to questions on how China is reacting to trade barriers, he explained that Chinese producers have begun investing in production facilities in other regions, including Africa and South America.

Looking at Turkey, Mr. Baysal said that the high cost of energy remains a key challenge for Turkish mills. He noted that, in order to save energy and comply with CBAM regulations, Turkish producers have started investing in solar and renewable energy sources, which are expected to reduce production costs. Meanwhile, saying that there are no clear plans in the EU to ease green transition requirements, though delays remain a possibility, he commented that CBAM will eventually be enforced, but significant work is still needed to establish reference levels for both European and overseas mills. He added that, despite uncertainties, European producers are already moving from blast furnaces to EAFs and investing in renewable energy sources such as solar to balance costs and meet future carbon requirements.

Commenting on protectionist measures, the committee chairman stated that the Trump administration’s tariffs, reaching 75-100 percent in some cases, have nearly halted steel imports into the US, while Canada and Mexico have also imposed strong protective measures, leaving the North American market heavily restricted. Stating that he believes that protectionist measures will continue for the foreseeable future, Baysal said that further barriers against cheaper Asian steel are likely, but stressed that free trade remains the best option, though current trends are moving in the opposite direction.

Regarding prices, he highlighted that the current spread between rebar and scrap prices stands at around $200 or slightly less. He suggested that this points to a likely regression in scrap prices. He also compared production methods, stating that blast furnaces currently hold a cost advantage of about $25/mt over electric arc furnaces as the latter depend on electricity prices, though these are lower in countries like the US. On freight, Baysal noted that container freight rates have come down from post-Covid highs of around $4,000 to about $1,200, adding that he does not expect them to fall further.

Producers at IREPAS: Chinese exports and protectionism squeeze global steel industry

Murat Cebecioglu, chairman of IREPAS and also chairman of the producers committee, said that, as demand is very limited, everybody is trying to protect what is theirs. “We can sell to the EU only once every three months because of the quota and it fills up as soon as the quota is opened. Because of China we cannot sell to many places. Chinese exports are hurting everyone,” he explained. The committee chairman pointed out that China is the main driver, exporting heavily at low prices, exerting pressure everywhere amid generally limited demand. Many countries are imposing protective measures not only on China but also on some other Asian countries, considering that the Chinese are quick to move their production elsewhere to avoid trade barriers.

Regarding Turkish mills’ capacity utilization rates, Mr. Cebecioglu pointed out that, under current market conditions, utilization rates are not at decent levels and, with protectionist measures still in place, Turkey has limited space to export, with only a few countries left, and competition is very tough in those countries. He also added that the countries to which Turkey used to export have become exporters themselves and this affects Turkish production in return. Turkey’s steel production capacity stands at around 60 million mt, but the country is currently producing just 38 million mt. In addition to trade measures, China is exporting heavily all around the world and, as it is difficult to give low prices to compete with the Chinese, in the end Turkish mills have to cut production, he remarked.

Commenting on China’s work plan for the steel industry in 2025-26, the IREPAS chairman underlined that the Chinese are always coming up with some kind of plan, but it is yet to be seen how much of it will be implemented and how they will proceed. This work plan, he noted, consists of many things; regulations, environmental constraints, shutting of inefficient mills, and technological upgrading for green steel and low carbon production. In the end, future competition will depend on being cleaner, he stressed. He also commented that, if this Chinese work plan goes through, it will mean that there will be export regulations, leaving room for Turkish mills to breath.

Talking about the mega projects in the GCC region, Cebecioglu said that demand is quite good in the region and GCC-based mills are also exporting to the EU and North African countries, where they are very competitive against the Turkish mills. As GCC mills have lower costs compared to Turkish mills, they have the upper hand in prices in terms of costs.

Demand is very weak and the situation remains difficult in the global long steel products market. Mills are cutting production, protectionist measures are continuing full speed ahead, while China and other countries in the region are exporting a lot, putting pressure on prices. There is very severe competition in the market and every producer is fighting with its last penny in order to keep operating. Imports displaced by US tariffs are searching for homes, causing worldwide disruptions and any demand is contested by multiple origins.

Demand may show some improvement after the holiday season

The holiday season is over and we may observe relatively better demand in the coming months. For the last few weeks, a small price increase has been seen in Chinese domestic market, which has had a positive impact but further developments in China need to be observed. Anticipated interest rate cuts may also create a positive atmosphere in the global longs market. The price of scrap has moved sideways and the main problem is that mills are operating with no profits due to low capacity-utilization, which creates real damage for the future.

Imports still flood into Europe, summer production halts may support market balance

Imports continue to flood into Europe and demand there is weak. However, with European mills cutting production over the summer there is at least a chance of some balance returning to the market in the fourth quarter of the year. Whether this leads to a real turnaround remains to be seen. German domestic prices dropped substantially from June to August but now mills are trying to push prices back up again and recover some lost ground. Activity is still very slow, but the expectation is that September will be a better month.

Court appeals against Trump’s tariffs create further uncertainty

US President Trump has now had five of his tariff rulings challenged by courts of appeals. This will throw the market into uncertainty, more than before. It may take at least six months to have the appeals go through the court system all the way to the Supreme Court.

Domestic supply meets most demand in US longs market, prices soften a little

In the US, demand is very soft. With little to no imports, domestic supply seems to be meeting demand, which is why prices have not moved up even with the 50 percent duty on imports. On the contrary, most prices are moving down a little each week. Capacity utilization is still under 80 percent despite six months of “tariff protection”. More capacity is coming online, which means that the capacity utilization percentage will probably move down further. The market seems to be waiting for interest rate cuts. If the cut is just 0.25 percent, it will not be enough to stimulate the economy. Most stockists expect a reduction or a change in import duties, which is why they prefer to wait, instead of importing now in order to restock.

Current market is unstable and unpredictable, with an unsatisfactory outlook

Under these circumstances, the current status of the market can be described as unstable. Prices are within long-term trends, but market fundamentals and economic policies are unpredictable. The outlook of the market for the next quarter is also unstable and unsatisfactory, with weak demand and policy uncertainty pointing to continued weakness of the market.

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There were 143 representatives from 49 different producers among the 502 registered delegates from a total of 58 different countries. There were also 97 registrations representing 50 different raw material suppliers.

At the opening of the conference, Murat Cebecioglu, chairman of IREPAS, said that the global long steel products market is currently overwhelmed by a spiral of duties and trade measures and protectionism such as has never been experienced before. He stated that the recently created uncertainties in the market on top of the already existing problems, the markets are now somewhat lost.

The IREPAS chairman added that the current environment is not bright and the level of competition in the global market is very strong, being almost at maximum levels.

On the last day of the conference, producers of long steel products, as well as traders and raw material suppliers, shared the conclusions reached at their special committee meetings regarding the current situation in the markets with the general participants at the event.

Raw Material Suppliers at IREPAS: Challenging year ahead, market will be much slower in H2

Jens Björkman, the chairman of the raw material suppliers committee, noted that the EU steel industry has started the year quite well, though steel production in the region was low in the first quarter. He highlighted that the new German government is expected to ease the pressure from the uncertainties on the market, which may boost steel production. Noting that the green transition in the EU seems to be postponed, indicating that there seems to be no viable transition until at least 2030, he stated that a lot of mills in the EU will start shifting from the blast furnace route to the electric arc furnace route in the next five to 10 years and there will be uneven demand for scrap until that time. Addressing the scrap export restriction plans in the EU, he stated that, as scrap demand is low in the region now, any restrictions would put pressure on the steel industry but may also lead to more bureaucratized trade between scrap generators and steelmakers.

Regarding the Trump administration’s tariff actions, the chairman of the raw material suppliers committee stated that, in the first few months this year, sales to the US were at enormous levels as a new tariff was anticipated. Noting that EU-based mills were running at high capacity to export to the US before the implementation of new measures, he said he believes that the market will be much slower in the second half of this year. He added that Trump’s second term will be much different than his first term. In addition, he expressed the belief that, despite the actions taken by the US, Canada and Mexico will not impose tax on steel exports to the US as the US is their biggest trade partner and a restriction would hurt their own industries.

Björkman stated that iron ore prices have been fluctuating at around $100/mt CFR, compared to $89/mt CFR seen in September 2024, due to higher production at the end of last year and early this year. He noted that, if China lowers steel production and the general output of iron ore increases, these two factors together will result in lower iron ore prices.

Traders at IREPAS: No reduction in US tariffs expected, trade conditions remain challenging

F. D. Baysal, the chairman of the traders committee, stated that, although the US imposing new 25 percent tariffs on imports from the countries previously exempted from the Section 232 measures seems like an advantage for the countries such as Egypt and Turkey which were already subject to 25 percent tariffs, only 18 percent of total imports into the US was from the Section 232-paying countries and 82 percent was from the exempted countries. He added that, despite the advantages some countries will gain, there will be no improvement in the market conditions given the economic uncertainties and the general market slowdown. Also, he said he believes that there will be no reduction in the US tariffs.

Looking at the EU, he said there have been some reductions in the import quota volumes, resulting in more challenging trade conditions. Considering the increased sales of wire rod and HRC over the past quarter from the ASEAN region to the EU, Mr. Baysal noted that, even though there are some restrictions on certain ASEAN countries, the EU is now more open to those countries compared to its old traditional markets given the free trade agreements between the EU and some Southeast Asian countries.

Mr Baysal added that he foresees no reduction in China’s exports and capacity utilization going forward.

Producers at IREPAS: Markets in unknown territory because of tariffs

Murat Cebecioğlu, chairman of IREPAS and also chairman of the producers committee, pointed out that the hot topic during the producers committee meeting was tariffs and their effect on business, adding that this is completely unknown territory and that nobody has any idea where things are headed at the moment, which makes it very difficult to conduct business.

He said that, as the Chinese domestic market is not doing so well, China will still be the main factor depressing prices as it is heavily dependent on exports and its prices are quite low compared to those of other exporters. He went on to say that the stimulus package is not helping much at the moment to boost to market, which is why China is selling billet to countries like Turkey and many other countries.

The IREPAS chairman noted that, as billet is a competitive alternative to scrap in terms of price, particularly Turkish mills will keep buying billet, adding that, as long as prices are at the current levels buying billets is much more profitable, even though the lead times from Asia are two to three times longer.

Commenting on the GCC shifting from being an importer to being an exporter, Mr. Cebecioğlu said that the reason they are exporting is that they have overcapacity, and are selling to the EU, especially Germany, and to North Africa and Israel. He indicated that the answer to the question on whether their exports will continue depends on how infrastructure projects will take shape in the region in the coming period and how much of that demand the local market can absorb: otherwise, they will continue to export.

The supply and demand balance in the global long steel products market is being impacted strongly by low demand and it is reasonable to expect that, if the US introduces new market protection measures, other countries will follow. There is simply not enough demand in the world for all the steel produced. Despite the overall gloomy scenario of mostly insufficient demand, on the bright side China has continued to announce measures to stimulate its economy, while the incoming Trump administration could take steps towards ending the war in Ukraine and bringing about a ceasefire in the Middle East, which would boost the steel markets.

Chinese exports to continue, impact of stimulus measures remains to be seen

The global long steel products market is looking to find ways to extricate itself from the desperate situation it is in. Unfortunately, exports from many countries, starting with China, are not helping at all. While production in China drops, its consumption declines even more, and so its exports increase. China has introduced stimulus packages and measures to resolve the problems of its weak real estate and construction sectors and excess steel production capacity. In China’s most recent stimulus package, financing of RMB 10 trillion ($1.4 trillion) will be provided to enable local governments in the country swap debts at high interest rates with debts at lower interest rates, which is intended to bolster economic activity nationwide. Nevertheless, the Chinese are on their way towards a record year of exports and will export more this year than the total steel production of the US and Canada combined. It remains to be seen whether this situation will change in 2025 under the impact of the stimuli the government has announced. China may indeed need to take further action, similar to the situation in 2016, and it is best if such action is taken before the Chinese New Year holidays.

US remains bright spot in terms of demand, India to see strong rise in steel consumption

The US remains a consistent source of demand in the world. China’s share of global exports and its trade surplus, meanwhile, have hit a new high. It is not a healthy situation and the US will be taking measures to curb Chinese exports. Looking forward to 2025, it is worth pointing out that worldsteel expects 1.2 percent growth in global steel consumption next year, with a 4.2 percent increase foreseen in developing countries, excluding China, while steel consumption in India is predicted to rise by 8.0 percent and consumption in the developed world is expected to grow by 1.9 percent. In particular, the increase foreseen for India is especially noteworthy.

EU market depressed by low demand, overwhelmed by imports

The EU is suffering from low demand and is overwhelmed by imports. Quotas expire very quickly from the day when they are opened and new exotic suppliers have been finding their way into the EU market.

Outlook for Europe and Germany deteriorates

Europe, and in particular Germany, is in a recession. Finally, all the rules and regulations imposed by the EU and the German government over recent years, combined with great geopolitical uncertainty and stagnating international economies, have hit Europe with full strength. What was expected six months ago is finally reaching the man in the street, who is now feeling that the times of non-existent unemployment are coming to an end. Investments are reduced in all fields of the economy and private spendings are at an all-time low, despite the high salary increases of the last two to three years.

Building industry experiencing a tsunami of empty order books

The building industry is experiencing a tsunami with order books as empty as they were 15 years ago. Unfortunately, no light at the end of the tunnel is anticipated in 2025. Such a consolidation in the cut and bend industry in Germany has never been seen and it seems like this is only the beginning.

All eyes on US after Trump’s re-election

After the recent US election, moves to “get America going again” are expected to be seen. Tariffs are on the table and if equally distributed they may create opportunities for the countries already struggling under the Section 232 duties. However, apart from Mexico, other exempt countries may not receive additional tariffs for their steel. Other products like automobiles, wine, etc., may be affected. China will be the biggest loser in terms of future export opportunities to the US. For this reason, it may be more aggressive in its export strategies without worrying about the global reactions. As for US steel, in the short term, US steel prices will go up with the anticipation of new duties. The easing of interest rates will also stimulate the domestic construction industry. However, the situation may level out by the second quarter next year. Additionally, on the positive side, there are hopes that the new Trump administration will focus on bringing the war in Ukraine to an end, and could also step up efforts to bring about a ceasefire in the Middle East. Such developments would have a huge impact in terms of regional security and provide a strong boost to economies and markets worldwide.

Interest rate cuts offer some hope

On the other hand, interest rate cuts have started in some economies and they may push up commodity prices further if they are continued. In particular, some Europeans are hopeful that business will pick up in 2025.

Markets undergo further fragmentation

There has been a further fragmentation of the markets. Aggressive competition is observed in open markets and fair demand in domestic markets. Competition inside the US is heating up as some products are unable to contribute to fixed costs. Mills in the EU are competing hard with each other to grab every ton available as long as their sales manage to cover their costs. Competition from imports is getting weaker and weaker in the EU as international prices do not attract buyers due to the very small advantage compared to domestic prices and with long lead times making imports too risky.

Unstable and fluctuating global market to continue to face lack of demand

Under these circumstances, the global long steel market can be described as unstable and fluctuating as there is a lack of demand. Unfortunately, the outlook for the market is not so bright, as it still points out to a continuing lack of demand and further fluctuations.

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There were 140 representatives from 47 different producers among the 493 registered delegates from a total of 58 different countries. There were also 100 registrations representing 57 different raw material suppliers.

At the opening of the conference, Murat Cebecioglu, chairman of IREPAS, said that the supply and demand balance in the global long steel industry is becoming more and more unstable. Explaining that Chinese finished steel products are dominating most markets, he noted that the situation is close to what the market went through ten years ago and stressed that, if the Chinese continue in the same way, the global steel industry will suffer great damage.

The IREPAS chairman added that the markets are in a bearish mood and are holding back with a not so promising outlook.

On the last day of the conference, producers of long steel products, as well as traders and raw material suppliers, shared the conclusions reached at their special committee meetings regarding the current situation in the markets with the general participants at the event.

Raw Material Suppliers at IREPAS: Previous optimism for H2 postponed to 2025       

Jens Björkman, the chairman of the raw material suppliers committee, summarized the finding of the committee meeting on the general situation in the global steel and raw material markets, noting that the optimistic sentiments seen in spring this year for the second half of the year have been postponed until 2025. Emphasizing that iron ore prices are under pressure from lower production in China, he stated that slowing Chinese production could work in favor of the rest of the world in terms of reduced Chinese export volumes.

Looking at the EU, pointing out that scrap generation in the region has slowed down as the sales of downstream industries have decreased amid lower personal spendings in the region, the chairman of the raw material suppliers committee noted that the lower scrap generation in Europe has led to scrap prices being stable at higher levels. He also commented that business activity in Germany, which is the main driver in the EU, is slowing down even though the year started with improvements in the construction and housing industries, the positive effects of which will be seen on the raw material side until the end of the year.

Regarding the situation in Turkey, Björkman said that the country has postponed scrap purchases during summer and autumn this year due to competitive alternative options of semi-finished products from Asia, especially China. He added that he expects Turkey to continue to purchase imports of billets, slabs and HRC, thus negatively affecting scrap prices.

Traders at IREPAS: Competitive Chinese billets pull Turkish mills away from scrap       

Wilhelm Alff, chairman of the traders committee, stated that China’s exports have been increasing constantly, with the country’s average monthly exports trending at 5.6 million mt in 2022, at 7.7 million mt in 2023 and expected to be around 8.7 million mt in 2024. Noting that China has been exporting semi-finished and finished steel products heavily at competitive prices, he stated that any surge in protectionist measures in reaction to this would just provide short-term relief, only changing product flow.

The traders committee chairman stated that, given the attractive prices of Chinese material, especially billet, Turkish mills are expected to continue to buy Chinese billet as an alternative to higher-priced scrap, putting pressure on scrap prices.

Regarding iron ore, Mr. Alff stated that rebar production in China has decreased amid destocking due to the switch to the new rebar standard, resulting in lower demand for iron ore. He said that iron ore stocks at Chinese ports currently stand at 149 million mt. Emphasizing the current spread between scrap and iron ore costs, Alff commented that everybody wants to be a blast furnace-based steel producer for the next six months.

Producers at IREPAS: Prospects for near future do not look bright

Murat Cebecioğlu, chairman of IREPAS and also chairman of the producers committee, said that, since China is the main driving force behind the global steel industry, everybody is unfortunately taking a position according to what China is doing. He pointed out that China is shipping semis and finished steel products to almost everywhere in the world, thereby putting pressure on prices and creating a huge supply and demand imbalance, while it is becoming even tougher for everyone else to compete.

Sharing the findings of the producers committee with the conference participants, Mr. Cebecioğlu said that producers in GCC countries are a little more optimistic than those in other countries as their economies are moving in the right direction, amid new projects, in Saudi Arabia for example, which are creating demand in the market, with the construction and real estate sectors being the driving force in the GCC region. Looking at the EU, the chairman of the producers committee said that business has seemed to be at a standstill in the region for more than a year now and hardly any improvement is expected in the next six months or so. On the other hand, Turkey is stuck in terms of export opportunities, being pushed into a corner by various protectionist measures, while it cannot sell to some Asian countries which used to be its main export destinations for long products because of Chinese competition. Commenting on the global longs market in general, Cebecioğlu said, “The near future does not look bright. We will probably see the same trend unless China stops exporting.”

Turning to the current situation in China, the IREPAS chairman said that, besides reducing production, the Chinese will also have to boost domestic demand, which is slow given the problems in the Chinese real estate sector. He went on to say that just reducing production by itself will not be enough, the government should provide some stimulus program as well. Regarding Turkey’s billet imports as an alternative to scrap, he said that Turkish mills will buy less scrap, complementing their needs with billet imports from China, which means they will be producing less semis, and this situation may also exert some pressure on scrap prices.

Demand in the global long steel products market continues to lag behind supply and the situation is getting worse because of China’s aggressive export policy. At the beginning of 2024, China accelerated its exports. Based on the data for the first two months of 2024, they are poised to exceed their record exports seen in 2015. Chinese steel producers seem to be making profits in each sale, with the lower iron ore and coke prices and lower energy costs in China. However, their long product exports are still far behind their  flat rolled exports.

Demand very quiet in Europe, may not improve until second half

The European market is still very quiet and Germany especially is one of the cheapest places on earth for reinforcing bars and wire rods. Demand in Europe has disappeared again after a slight improvement at the end of 2023 and it seems it will not get better before the second half. Cut and bend prices are at levels which do not even match replacement costs. It will probably take months before spreads return to normal.

Price fluctuations in the US, less liquid steel being produced

The US market is wobbling. Some prices are up, some are down. The US produced 600,000 net tons less liquid steel in the January 1-March 23 period this year, compared to the same period of 2023. Customers in the US, the EU and Canada are waiting for interest rates to ease and are delaying projects in the meantime.

Weak lira to continue to impact Turkish mills’ competitiveness

Turkey held its local elections at the end of March, with the economy set to slow down afterwards. The Turkish government is seeking to keep the current value of the Turkish lira and that will maintain the disadvantage for Turkish steel mills in terms of their competitiveness. However, Turkey may be helped in this regard by the political turmoil in the Middle East. (update on April 9th: How ever Turkey’s Ministry of Commerce has announced that it has restricted the exports of 54 product groups to Israel including  reinforcing bars and wire rods. Israel is among the largest markets for Turkish exports of these products)

Profit margins vary greatly, decisions on monetary policies awaited

Profits are being eked out here and there and in some places extraordinary profits can be noted. The market is waiting for positive signals from financial authorities in general.

Red Sea crisis reduces some competition

It is difficult to judge competition. Business is more regionalized and local competition exists. Some competition is absent due to the crisis in the Red Sea.

Market conditions unstable and difficult, huge uncertainty ahead from July on

Under these circumstances, the market conditions can be described as fluctuating unstably and difficult. The outlook for the market for the next quarter is complicated and challenging with huge uncertainty for July, August and September.

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19:00 – 22:00                   Welcome cocktail at InterContinental Berlin

Day 2: Monday, April 29, 2024

09:00 – 09:15                  Welcome address by Chairman of IREPAS

09:15 – 09:45                   SESSION ONE – Critical changes in the global long steel markets

- Long products market outlook

• Overview of global construction sector
• Steel and long products consumption
• Rebar markets
• International price situation

Alexander Gordienko, Export Director, Celsa Group

09:45 – 10:40                  SESSION TWO – Macroeconomic overview

Ulrich Leuchtmann, Head of FX Research, Commerzbank AG

10:40 – 11:10                     Networking break

11:10 – 12:30                    SESSION THREE – Critical changes in the global long steel markets

- Chinese steel market outlook

Yuan Wenjiong, Chairman, Dao Fortune

- Indian steel market outlook

Somanath Tripathy, Executive Director(Materials Management), Rourkela Steel Plant, Steel Authority of India Limited

- Ukrainian economy and steel industry: current situation and outlook

• Current situation in Ukraine steel industry: production, capacities, shifts in trade
• Logistics and ports
• Redirection of trade flows
• Metinvest’s strategy under current conditions
• Prospects for Ukraine’s exports and imports

Roman Perepelytsia, Head of Strategy & Business Development, Metinvest Holding

12:30 – 14:30                    Networking lunch

14:30 – 16:30                    IREPAS Committee Meetings

• 14:30 – 16:30 IREPAS Producers Committee (by invitation only)
• 14:30 – 16:30 IREPAS Raw Material Suppliers Committee (by invitation only)
• 14:30 – 16:30 IREPAS Traders Committee (open to all attendees)

16:00 – 18:00                    Monday cocktail reception

Day 3: Tuesday, April 30, 2024

10:00 – 11:30                   SESSION FOUR – Panel with Committee Chairmen

• IREPAS Producers Committee
• IREPAS Raw Material Suppliers Committee
• IREPAS Traders Committee

The global long steel products market is still characterized by unpredictability. China’s impact on the global markets is still an open question and this contributes to the unpredictability for the second quarter. It seems that customers heard too much talk of recession last year and were convinced that all construction would stop in 2023. Actually, it looks like Europe managed to avoid recession in 2022 and even in January Germany showed economic growth. Core inflation is going down and the situation looks much better than expected in Europe and the US.

European market still extremely quiet after the holiday period

The European market is extremely quiet since all clients have just come back from the holidays. Mills are not able find customers as they had all bought their requirements by the end of November in order not to be taken by surprise in the new year. New private housing projects in Germany have almost fallen to zero. The high costs of products combined with 8-10 percent inflation and consequent higher mortgage rates in addition to the lack of workers have made calculations unpredictable for investors. Moreover, the government has reduced funding for social housing despite its declared goal of building 400,000 apartments every year. Last year, they reached approximately 50 percent of that goal and for this year the expectation is even significantly less. On the other hand, public and industrial projects are still fine, but increasing costs, bureaucracy and appeals against every new big project of whatever nature as well as the lack of labour force delays for almost every one of them.

Overcapacity in EU cut and bend sector, price rises difficult, imports coming from N. Africa

Overcapacity prevails in the cut and bend industry in the EU. But instead of slimming down, market players bid for every deal even if they speculate on a price drop of €100/mt. The behaviour of a few players is pulling the whole market down and still leaves no room for producers to increase prices. There are imports of wire rods coming to Europe, but instead of Asia they are now arriving from North African countries like Algeria, Egypt and Tunisia. The volumes are enough to keep the market prices suppressed. At the same time, however, the EU import quotas are in general not approaching anything like maximum utilization.

Situation in North America quickly becomes positive

The situation in North America has become positive very quickly and business in the US market is stable. Most of the sales are closed by domestic mills, due to the very competitive prices offered, and also as almost all new infrastructure projects have a “Buy America” clause. Steel mills have had an uptick in orders at somewhat higher prices, which have mostly been driven by scrap price increases. Turkish buying ahead of the January buy-week helped drive up scrap prices in the US. US ports are still congested, making imports even more cumbersome. Whether real hard consumption will also provide support is an open question. The mills in the US are saying that infrastructure consumption increases are yet to come, starting in the second half of the year.  Imports are priced at levels which do not support a switch from domestic products to imports, while lead times are also “normal” for domestic materials.

Question mark remains over demand in Latin America amid political instability

Elsewhere in the Americas, in general the good news is fewer aggressive offers from Southeast Asia for all products. Meanwhile, there is still a big question mark over demand in Latin America due to the political instability in several countries in the region. Some traditionally non-exporting countries in Latin America have started to look to the international market in the past few months.

All Turkish mills are struggling to export

Currently, all mills in Turkey are struggling to export. Strong competition from Egypt, Algeria, Tunisia, Malaysia and Indonesia and offers heard from GCC countries are making it very difficult for Turkish mills to export. Of course, on top of all that, protectionist measures such as quotas, Section 232, normal values and AD/CVD rates make exports almost impossible. Increased energy costs and higher scrap prices are also putting pressure on prices and make it difficult for Turkey to compete.

Devastating earthquakes in Turkey and Syria also hit steel sector in Iskenderun

Devastating earthquakes hit southeastern Turkey and northern Syria on February 6. The fire which damaged Iskenderun port will hamper trade from the region. Following the natural disaster, market players will have to wait and see, but in the very short term mills in the Iskenderun area are not receiving energy for their production activities.

Raw material and scrap prices rise after New Year holiday, demand rebounds strongly

Raw material costs are very high and scrap prices rose unexpectedly after the New Year holiday. Another important factor is that scrap prices in Russia went up and for the first time in a long while Russian mills are not aggressive in exports. January indeed saw a strong demand rebound for raw materials. This was led primarily by China, which dramatically removed its remaining Covid restrictions and also stimulated its economy.

Stronger production rates in January as recession seems to have been avoided

While the markets had been optimizing for recession with low inventories and lower production rates towards the end of last year, January saw stronger production rates as an energy-induced recession seemed to have been avoided. Energy prices fell as well as logistics costs. Buying activity was much stronger as inventories were depleted and had to be reprogrammed for stronger production rates. Both of these factors on top of decent demand levels contributed to rebounding raw material prices. Europe looks much better than previously expected. Also, energy in storage is at high levels, while the weather has been fairly mild.

Temporary absence of Chinese export offers amid local market improvement

China is back from its New Year holidays, and so there is some activity. The small signs of an improvement in the Chinese market have led to a temporary absence of its offers from the international market. Furthermore, energy and logistics costs have declined a little, providing some relief to many players in the market.

German and European domestic prices equal to or lower than import prices

In Europe, German domestic and other European prices are lower or equal to import prices. Imports are almost at a standstill as can be seen from the utilization of quotas. As there are almost no imports, this leaves room for domestic mills to raise their prices as soon as seasonal demand picks up.

Competition again becomes more regional

Following the aggressive presence of Asian countries in export markets at the end of 2022, it is reasonable to say that competition has once again become more regional. However, there is still strong competition for Turkish producers as there are not many places where they can sell their products.

Current status of market still unstable and fluctuating

The current status of the market is still unstable and fluctuating. No one can predict the level of raw material and energy costs going forward this year. Plans may change instantly.

EU’s CBAM to start to have an impact later this year

Another aspect which importers in to the EU market must face shortly is the EU’s Carbon Border Adjustment Mechanism (CBAM). Although there is still some time before it will be a real cost factor, the bureaucratic hurdles will start in October this year.

Market outlook remains unpredictable and challenging

Under the above circumstances, the outlook for the global steel long products market is unpredictable and challenging, though everything points out to a market turn any time soon, at least in the EU.

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Demand in the global long steel products market is either very low or there is no demand at all, depending on the region. Overall demand is less than real supply and possible supply increases. The demand for ferrous materials has also slowed down considerably as industrial outlooks have lost visibility. Energy cost uncertainty and the destruction of demand have led to order cancellations. Demand is not expected to improve in the coming months and therefore operating under current conditions is not sustainable for the steel industry. More closures will follow in the coming months especially for those who also suffer from the consequences of the war in Ukraine.

Chinese traders start to short the market

Customers are delaying purchase decisions while Chinese traders are shorting the market. Steel mills are in trouble and even those in Asia are entering the red zone. Energy prices have been softening thanks to the warm weather but may go through the roof again at any moment.

Private sector construction activity in EU almost completely dried up

Private sector construction activity has almost dried up completely in the EU market, which places small and medium-size cut and benders in real difficulty. Industrial and public projects are still available in good volumes, but everyone is fighting for them now and undercutting prices to an extent we saw at the beginning of the pandemic when some market participants believed prices would fall through the floor.

EU mills doing everything to maintain prices at certain levels

However, domestic mills in the EU are doing everything to maintain prices at a certain level and, even if they have reduced sales prices a lot in the last couple of weeks, their clear aim is “profit before volume”. The uncertain situation for mills in relation to gas and electricity bills remains unpredictable, which makes it difficult to push prices down. However, more pressure is coming from imports. Demand for construction, on the whole, is still good in Europe. At least in Germany, demand is still good despite the pressure on prices. Those who have full order books are in a good situation and can sit and wait if they have covered their needs.

US market outlook becomes more unknown and negative, mills still see record profits

In line with the general international market, the US market has also changed to a more unknown and negative outlook. With the expectation of raw material prices coming down, there is an expectation that all pricing will undergo a correction. With this expectation and the approach of the end of the year, most service centers are reluctant to replenish their inventories. The steady rise of interest rates also increases the expectation for a slowdown in the economy and in future construction, especially housing and commercial construction. Although all pre-financed projects are keeping demand high, the future is more uncertain, especially after the mid-term elections in early November. Unemployment is still very low, making it difficult to find qualified workers both at warehouses and ports. Ports are still very congested, making cargo movements even more difficult. Protectionism is on the rise even with this administration, with so many roadblocks at every step to discourage imports. In spite of all such negative developments, the US mills are still turning in record profits, even though the July-September quarter showed less earnings.

International market under pressure from very aggressive prices from Asia

In general, market prices are under pressure from Far East and Southeast Asian mills who are being very aggressive. The GCC countries are also offering very low prices which makes it impossible for Turkish producers to compete in the long products market. Even the Turkish market has become a battlefield for some exporting countries like Russia, India and China for some other products. The coming holiday season will probably make things worse. Turkey has been squeezed between low-priced semi-finished steel products and a stronger India than normal. In China, iron ore prices have fallen to two-year lows amid renewed fears of more Covid lock-downs.

Freight rates become more predictable – a positive development  

Freight rates are becoming more predictable, which may be considered as more good news for the market. Logistic costs are slowly moving towards “normal” but are still at high levels. At least the availability of vessels, barges and trucks is better now.

India still shows strong appetite for raw materials

Moreover, lower ferrous scrap flows have mitigated demand cuts to some extent. India has also had a strong appetite for raw materials for some time and this is expected to also continue well into 2023.

Competition still very high, except for US and EU which remain protected

There are still different global markets from the point of view of competition. The US and the EU are protected and not part of the competition in the global market. Competition is very high elsewhere, particularly in the Middle Eastern and Far Eastern markets. China has been more and more aggressive lately and offers of semi-finished products out of the Gulf region are very competitive. Freight rates are the only factor limiting competition in faraway markets.

Current market situation and next quarter outlook both unstable and negative

Under such circumstances, the current situation in the global long products market may be described as unstable, while more negative news continues to come from Russia’s war in Ukraine. The outlook for the next quarter is also unstable and negative. The January-March period may be worse than the height of the pandemic, driven by lower prices in Asia and continuing impacts from the ongoing war in Ukraine.

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