The overall business environment in the global long steel products market has deteriorated again. Everything is even more difficult and complexities are increasing further. Nevertheless, the apparent de-escalation of the conflict involving Iran could mark an important turning point. If geopolitical risks continue to ease, we may be approaching the bottom of the current market cycle.

International rebar market now weaker compared to one month ago

The international reinforcing bars market is now weaker than it was a month ago. Demand in the market continues to be subdued, while supply remains high, putting pressure on prices and margins. However, in addition to the positive development represented by the easing of tensions in the Middle East, some producers are heard to have begun lowering production in response to market conditions, which should help improve the supply-and-demand balance over time.

Demand hit by low confidence, more Iranian and Russian billet could depress rebar prices

It seems that the concerns and lack of confidence shown by market players, in particular by buyers, constitute the main obstacles preventing demand from improving. The price of scrap shows how confident mills are for future planning. We may see more Iranian and Russian billets in the market, which would exert further pressure on reinforcing bar prices.

Producers face higher costs of power during the hot summer season

As far as costs are concerned, with energy demand increasing amid the seasonally high temperatures, the higher price of power will also work against producers’ interests.

EU struggles to improve its GDP, domestic prices soften due to weak demand

The overall geopolitical situation is not good for investments and Europe is still struggling to improve its GDP, while energy costs and inflation are rising. In the meantime, we have entered into a new phase regarding EU imports, which will only be observed during the initial days of the new quarterly period and will then be silent for the rest of the quarter. Despite the announcement of the quota reduction by almost 50 percent well in advance, EU mills had been able to raise their prices for a while, but now their prices are falling back to where they were before, as demand is weak all over the EU.

Chinese steel exports continue to increase despite gradual decline in output

There is nothing positive in the Far East except for the gradual decrease in production in China, which, however, will not change anything in the short run. Chinese steel exports continue to increase.

US market very reliant on data centers

Capacity utilization in the US is stalling at 81 percent and domestic mills are announcing increases of US$10/nt. The driver in the US market has been data centers, which are not all 100 percent-financed or are without building permits.

Most encouraging development was the easing of tensions in Middle East

Having said all above, the most encouraging development was the easing of tensions in the Middle East. Greater regional stability could have supported a gradual recovery in economic activity and steel demand, particularly in the Gulf markets. At the same time, despite the ongoing conflict in Ukraine, there are signs of improving demand for steel products. This suggests that reconstruction needs and investment could provide support for the market once geopolitical conditions normalize. These developments had given reason for cautious optimism about the medium-term outlook. But the tension seems to be there again.

Global competition still extremely intense, few genuinely free markets remain

Competition in the global steel market remains extremely intense. Trade flows continue to be shaped by tariffs, quotas and other trade measures, resulting in fragmented regional markets. Within Europe, competition is strong due to weak demand and significant production capacities. Competition in third-country export markets is even more challenging, as suppliers from around the world compete for a shrinking number of open destinations. Today, there are relatively few genuinely free markets remaining for global steel producers.

Current market status unstable, with a very unclear outlook

Under these circumstances, the current status of the market can be described as unstable with a very unclear outlook.

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